With the rapid development of digital technology and outdoor advertising, LED advertising screens have occupied the lower half of the outdoor advertising industry. With its unique creativity, high-definition multi-angle vision and large-scale interactive functions, the outdoor LED advertising screen has become more popular among advertisers and audiences, and has expanded rapidly in first- and second-tier cities. Its main advantages are:
1. Outdoor communication is more flexible. Intelligent LED display function has achieved new breakthroughs, expanding the broadcast, including the screen, interaction to get rid of the original concept of "advertising device", "television", making up for the tedious daily life and operation of outdoor media simple flaws.
2. In the interactive communication, creativity, media and current market environment, “experience” is a very important selling point for consumers and viewers. Interactive media is a very important right and requirement. Consumers and brands enhance brand awareness and goodwill through fun, interactive, and optimized user experiences.
3. Real, timely, wide coverage, more intuitive information display, which attract and expand the audience, unlimited expansion of brand influence.
4. Time, place, can be controlled. Outdoor smart Led player
is generally installed in the high-end crowd density business and transportation hub area. which can choose a period of concentration of consumer groups, using LED to play dynamic advertising to attract audiences.