When we drive or walk on the streets of the city, the outdoor LED display
will continue to come into view, which is called the "fourth screen" after TV, computer, mobile phone. What does the fourth screen mean for urbanites? The consensus from the media industry is: the outdoor media, traditional outdoor advertising, such as large-scale, light-box visible distance, single screen, is clearly unable to fully meet the current market demand. With the application of new technologies, new forms of outdoor advertising continue to emerge, and outdoor hanging LED display media should emerge from time to time.
Media evaluation indicators derived from the Internet industry will gradually replace the traditional media value evaluation method with TV ratings as the core, and become the main new parameter for customers to measure the value of media communication. The outdoor hanging LED display media industry also needs to keep up with the rhythm of the Internet. As the customer's budget is more related to the return on investment, the delivery needs to be accurately measured, and a marketing communication value database dedicated to LED media is required. The Pandora's Box of the outdoor hanging LED display media industry has been opened, and there will be more from other media industries, especially the power of the print media industry will enter the LED display market, and bring further M&A activity to the LED media market, which has brought about further changes in the LED market structure, forming a completely different market situation from the previous one.